Privacy Policy — Waypoint Auto

Privacy Policy

We may update this Privacy Policy from time to time. The most current version will always be posted at waypointauto.com/privacy. Continued use of our Website following any update constitutes acceptance of the revised policy.

Waypoint Auto Ltd. ("Waypoint", "we", "our", or "us") is committed to protecting the privacy of individuals who visit and interact with our website at waypointauto.com (the "Website"). This Privacy Policy explains what information we collect, how we use it, and your rights with respect to that information.

By using our Website or submitting a form, you agree to the practices described in this Privacy Policy.

Waypoint Auto Ltd. ("Waypoint", "we", "our", or "us") is committed to protecting the privacy of individuals who visit and interact with our website at waypointauto.com (the "Website"). This Privacy Policy explains what information we collect, how we use it, and your rights with respect to that information.

By using our Website or submitting a form, you agree to the practices described in this Privacy Policy.

1. WHO WE ARE

Waypoint Auto Ltd. is an automotive lead generation company incorporated under the laws of British Columbia, Canada. We operate digital marketing campaigns to connect consumers interested in vehicle financing with licensed automotive dealerships across Canada.

For privacy inquiries, contact us at:

Waypoint Auto Ltd.

Email: privacy@waypointauto.com

Website: waypointauto.com

Province: British Columbia, Canada

Waypoint Auto Ltd. is an automotive lead generation company incorporated under the laws of British Columbia, Canada. We operate digital marketing campaigns to connect consumers interested in vehicle financing with licensed automotive dealerships across Canada.

For privacy inquiries, contact us at:

Waypoint Auto Ltd.

Email: privacy@waypointauto.com

Website: waypointauto.com

Province: British Columbia, Canada

2. INFORMATION WE COLLECT

When you submit a form on our Website, we collect the following information:

Full name
Phone number
Email address
Vehicle interest or type
Self-reported credit situation
Province or location
Employment status

We also automatically collect certain technical information when you visit our Website, including IP address, browser type, device information, pages visited, and referring URLs. This information is collected through cookies and third-party analytics and advertising tools described in Section 5.

When you submit a form on our Website, we collect the following information:

Full name
Phone number
Email address
Vehicle interest or type
Self-reported credit situation
Province or location
Employment status

We also automatically collect certain technical information when you visit our Website, including IP address, browser type, device information, pages visited, and referring URLs. This information is collected through cookies and third-party analytics and advertising tools described in Section 5.

3. HOW WE USE YOUR INFORMATION

We use the information you provide for the following purposes:

To connect you with licensed automotive dealerships in your area that may be able to assist with vehicle financing based on your situation;
To deliver your contact information and inquiry details to a dealership partner who will follow up with you directly;
To operate, improve, and optimize our digital marketing campaigns; and
To comply with applicable legal obligations.

We do not use your information to make automated credit decisions. We do not perform credit checks. Any credit inquiry or assessment is conducted solely by the dealership that contacts you following lead delivery.

We use the information you provide for the following purposes:

To connect you with licensed automotive dealerships in your area that may be able to assist with vehicle financing based on your situation;
To deliver your contact information and inquiry details to a dealership partner who will follow up with you directly;
To operate, improve, and optimize our digital marketing campaigns; and
To comply with applicable legal obligations.

We do not use your information to make automated credit decisions. We do not perform credit checks. Any credit inquiry or assessment is conducted solely by the dealership that contacts you following lead delivery.

4. HOW YOUR INFORMATION IS SHARED

When you submit a form on our Website, your contact information and inquiry details are transferred to a licensed automotive dealership in Canada for the purpose of follow-up regarding vehicle financing options.

Once your information is delivered to a dealership, that dealership's own privacy policy governs how they collect, use, and store your data. Waypoint is not responsible for the privacy practices of dealership partners following lead delivery.

We do not sell your personal information to data brokers or unrelated third parties.

We may share your information with trusted third-party service providers who assist in operating our Website and campaigns (such as form providers, CRM platforms, and analytics services), strictly for the purpose of providing those services.

When you submit a form on our Website, your contact information and inquiry details are transferred to a licensed automotive dealership in Canada for the purpose of follow-up regarding vehicle financing options.

Once your information is delivered to a dealership, that dealership's own privacy policy governs how they collect, use, and store your data. Waypoint is not responsible for the privacy practices of dealership partners following lead delivery.

We do not sell your personal information to data brokers or unrelated third parties.

We may share your information with trusted third-party service providers who assist in operating our Website and campaigns (such as form providers, CRM platforms, and analytics services), strictly for the purpose of providing those services.

5. COOKIES & TRACKING TECHNOLOGIES

Our Website uses the following tracking and analytics tools:

Google Analytics — to measure website traffic and user behaviour
Meta Pixel — to measure ad performance and enable retargeting on Facebook and Instagram
TikTok Pixel — to measure ad performance and enable retargeting on TikTok
Google Ads Tag — to measure conversions from Google advertising campaigns
Other retargeting pixels — to optimize advertising performance across additional platforms

These tools may collect information about your device, browsing behaviour, and interactions with our Website. This data may be used to show you relevant advertising on third-party platforms.

You can opt out of interest-based advertising by visiting:

Google: adssettings.google.com
Meta: facebook.com/adpreferences
TikTok: tiktok.com/legal/page/us/privacy-policy

Our Website uses the following tracking and analytics tools:

Google Analytics — to measure website traffic and user behaviour
Meta Pixel — to measure ad performance and enable retargeting on Facebook and Instagram
TikTok Pixel — to measure ad performance and enable retargeting on TikTok
Google Ads Tag — to measure conversions from Google advertising campaigns
Other retargeting pixels — to optimize advertising performance across additional platforms

These tools may collect information about your device, browsing behaviour, and interactions with our Website. This data may be used to show you relevant advertising on third-party platforms.

You can opt out of interest-based advertising by visiting:

Google: adssettings.google.com
Meta: facebook.com/adpreferences
TikTok: tiktok.com/legal/page/us/privacy-policy

6. CONSENT

By submitting a form on our Website, you expressly consent to:

Waypoint collecting and using your personal information as described in this Privacy Policy;
Waypoint transferring your contact information to a licensed automotive dealership for the purpose of follow-up regarding vehicle financing; and
Being contacted by a dealership representative by phone, email, or text message regarding vehicle financing options.

You may withdraw your consent at any time by contacting us at privacy@waypointauto.com. Please note that withdrawal of consent will not affect any actions already taken prior to your withdrawal.

By submitting a form on our Website, you expressly consent to:

Waypoint collecting and using your personal information as described in this Privacy Policy;
Waypoint transferring your contact information to a licensed automotive dealership for the purpose of follow-up regarding vehicle financing; and
Being contacted by a dealership representative by phone, email, or text message regarding vehicle financing options.

You may withdraw your consent at any time by contacting us at privacy@waypointauto.com. Please note that withdrawal of consent will not affect any actions already taken prior to your withdrawal.

7. YOUR RIGHTS

Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to:

Access the personal information we hold about you;
Request correction of inaccurate information;
Withdraw consent to our use of your information; and
File a complaint with the Office of the Privacy Commissioner of Canada.

To exercise any of these rights, contact us at privacy@waypointauto.com.

Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to:

Access the personal information we hold about you;
Request correction of inaccurate information;
Withdraw consent to our use of your information; and
File a complaint with the Office of the Privacy Commissioner of Canada.

To exercise any of these rights, contact us at privacy@waypointauto.com.

8. DATA RETENTION

We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law. Lead data transferred to dealership partners is retained by those partners in accordance with their own policies.

9. SECURITY

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet is completely secure and we cannot guarantee absolute security.

10. CHILDREN'S PRIVACY

Our Website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted information through our Website, please contact us immediately.

11. CHANGES TO THIS POLICY